Eyeliner is a low-tech yet high impact way to enhance the natural beauty of one’s peepers. However, whether purchased at a no-frills drugstore or a chic cosmetics counter, until now, customization has never been an option for eye pencils. This void in the makeup market has been filled: Giella Custom Blend Cosmetics is the first company to offer fully custom eye pencils. Custom lip, brow, and concealer pencils are also available.
A long time favorite of women who prefer custom foundation, lipstick, and powders; Giella Custom Blend Cosmetics has just added custom pencils to their makeup portfolio. Besides offering a full range of colors, the pencils are made with natural vegetable-based pigments and are paraben-free. The company does not test on animals.
The Custom Process
Giella Custom Blend Cosmetics pencils are customized on the spot. In just five minutes, customers can leave with a makeup pencil that was made just for them. The process is stress-free and fun to watch. How does one get a Giella pencil in their makeup bag?
- Visit the Giella Custom Blend Cosmetics counter at Henri Bendel’s in New York or select locations in Baltimore, Louisiana, or Philadelphia.
- After selecting the desired shade, customers can opt to add matte or sexy shimmer in gold, silver, copper, or bronze. Skin conditioners can also be added.
- A particular molding machine, designed by Giella, is used to fill the pencil barrels with all-natural ingredients, including a vegetable-based emollient.
Makeup Coverage and Color
The Giella custom lip pencil offers versatile coverage and can go on sheer for a hint of color or rich and creamy for a more dramatic look. To keep lips soft and supple, conditioners and soy butter can be added. Unruly brows are easily tamed with Giella’s smudge-proof pencil that can be color-matched to the customer’s hair. For precise application of the eye pencil, Giella advises holding the pencil on the side, not the point, to get a thin line and then make short strokes that go into the lashes.
Giella Custom Blend Cosmetics pencils can also be ordered from their website in ready-made colors. According to Giella, the Deep Brown pencil is best for blue and green eyes, Sage for hazel and green eyes, Fig for blue or green eyes, Jet for brown and deep blue eyes, Cocoa for lighter blue or green eyes, and Midnight Sky for hazel, brown and blue eyes.
In addition to the new pencils, Giella Custom Blend Cosmetics offers custom lipsticks, glosses, powders, and other makeup staples. They can also color match discontinued products.
Giella Custom Blend Cosmetics custom pencils are $25.
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